Smarter rentals, smarter jobsites 

December 2, 2025 

By Rod Lentino, director of rental equipment at Cooper Equipment Rentals

Idle machines. Missing invoices. Rental equipment that’s nowhere to be found. Frustrating situations like this are often dismissed as “the cost of doing business.” But it’s not just another day on the job when these inefficiencies start cutting into your bottom line.

We now see these as clear warning signs: the traditional rental model (drop it off, pick it up later, and hope for the best) no longer meets the demands of the jobsite. And with tighter margins, a shrinking labour pool, and rising costs, how you manage rental equipment can be the difference between a profit and breaking even.

Thankfully, rental has evolved. And we have the tools to back it up. Advances in telematics have resulted in a smarter way to manage equipment, which means gear is moving dirt and providing valuable insights into machine usage, location, fuel consumption and maintenance. That smart telematics box on your machine is there for a reason: to generate powerful data. And with the right rental partner by your side, that data can drive better (and faster) decisions – cutting downtime, controlling costs and keeping your team focused on the work that matters.

Read the full article on CanadianContractor.com