Four Smart Ways to Cope with the Growing Demands of Today’s Digitally Fluent Customers
September 10, 2020
Canadian Contractor Marketing & Sales Profitability
This is a sponsored post from Painter’s Mate Brand®
You don’t have to be a fan of HGTV to understand the impact the network’s steady stream of makeover programs has had on the average consumer. And while the experienced contractor might understand the projects featured in a 30-minute TV episode actually take eight weeks or more to complete, home makeover shows make it look fun, easy and unrealistically quick.
In addition to HGTV and DIY network, your customers are likely fans of services like Amazon Prime two-day delivery, on-demand ride-hailing apps Uber and Lyft, and any number of other apps, websites and virtual services that have conditioned the average consumer to expect to get what they want exactly when they want it.
This is the world in which we live and paint. In-person visits to a prospective customer’s house or business to spec out a project are being replaced by a growing number of mobile apps and web services that provide instant access to contractors, reviews, project estimates and design inspiration. This trend presents new challenges for the painting pro, but also new opportunities.
Read more at CanadianContractor.ca